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Regulation 21 September 2026 · 1 min read

New EU rules on green claims

BT
bAwear team

From September 2026, the Empowering Consumers for the Green Transition Directive (EmpCo) changes what brands may say publicly about their environmental impact. Using “sustainable”, “green” or similar without proof is not permitted, and it applies to product pages, packaging and social media, not just formal reports.

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NEWS & KNOWLEDGE

Textile impact, explained

Textile impact, explained

Regulation updates, methodology notes, product news
 and stories from the companies we work with.

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